Alpaca wool has many great properties: it is durable, elastic and resistant, yet particularly fine and soft. It is also dirt and odor repellent. Its fibers are hollow on the inside and therefore have unique thermal properties. Clothing made from alpaca wool is therefore comfortable to wear all year round.

Alpacas live in large herds high up in the Andes of South America, where other forms of agriculture are virtually impossible. They are very intelligent and sensitive. The animals are sheared once a year. The shearing is necessary because the alpaca is the only camel species that does not shed its fur on its own; there is no seasonal change of coat. In addition to species-appropriate husbandry, it is also important to pay attention to the social character of the animals

Consumers often associate fair trade in particular with fairer payment for producers from the countries of the South. However, fair trade stands for much more than this one important principle. The WFTO (World Fair Trade Organization) has therefore developed ten criteria, all of which are reflected in the self-image of fair trade